Brooklynn
Bussell
Fall 2024
Background
Here, you'll find both the mission statement and a situational analysis of the subject of this marketing plan. Both artifacts frame the direction of this project, serving as useful background information to the final marketing plan.
The mission of this urgent care service is to provide accessible, affordable, and student-centered healthcare solutions that empower college students at Indiana University Indianapolis (IUI) to prioritize their health and well-being. By offering convenient, high-quality care tailored to their unique needs, the clinic strives to enhance students' physical and mental wellness, enabling them to thrive academically and personally.
The situational analysis examines the current healthcare needs of college students at Indiana University Indianapolis (IUI) and the gaps in accessible, convenient medical care. Many students face barriers such as limited time, financial constraints, and lack of awareness about available services, leading to delayed care. The urgent care service seeks to address these challenges by offering affordable, walk-in medical care tailored to students' schedules and needs.