Executive Summary

This marketing plan outlines a strategic approach to promoting urgent care services for college students at Indiana University Indianapolis (IUI). The primary goal is to increase student awareness of convenient, affordable healthcare options and encourage proactive health management. The urgent care clinic offers a wide range of medical services tailored to the unique needs of college students, including treatment for minor injuries, illnesses, and preventative care. By providing accessible healthcare solutions, the clinic aims to empower students to prioritize their health without disrupting their academic and social lives.

The primary objectives of this marketing plan are to increase student utilization of the clinic, establish a strong social media presence, and foster engagement through targeted outreach. By focusing on these objectives, the plan seeks to position the urgent care clinic as the go-to resource for student health needs. Ultimately, the goal is to enhance the overall well-being of IUI students and create a lasting connection between the clinic and the campus community.