1. What makes this a strong mission statement for your organization? This is a strong mission statement for my organization because it communicates the organizational goals such as prompt and affordable care on campus. It includes the target audience being students, faculty, and staff. While also reinforcing the organizations commitment by saying “to improve well-being.
2. What do you want your target market to take away from your mission statement? How do you
want them to feel about your organization? I want the target market to take away that the Campus Health’s Urgent Care Services is convenient by not needing to travel off-campus for urgent care, its lower cost compared to other clinics, we will have timely care and reduced wait times, and that we’re dedicated to the well-being of the campus community. I want them to feel like this is the place to go when needing urgent care.